The written application

When making a written application, you should pay attention to the following:


  • Focus on the team. Show the persons behind the company and the competences you all possess. 
  • Sell the team first, then the vision. 
  • Filter out all the "filling". 
  • Describe the product, and what it does, precisely, so that there are no uncertainties about it.
  • Add letters of intent, where potential costumers or partners give their take on the team, the market potential or the idea.
  • Avoid startup ideas with a low success rate.


Read this blog entry about which startup ideas to avoid (the blog entry is in Danish)